Knowledge

Social media in Germany 2026: the data you won’t find in Polish reports

64.7 million people use social media in Germany — 77.1% of the population (DataReportal Digital 2026) — but only 35% of Germans do so daily, and in the 50–69 age group articles (43%) beat video (27%) (ARD/ZDF Medienstudie 2025). It is a market where the Polish playbook of “everything in short video” misses half the target groups. Below is the data that should precede every German media plan.